Longines is a well-established Swiss watch brand known for its elegance, tradition, and performance. Here's a detailed overview of Longines:

Company History

• Founded: In 1832 by Auguste Agassiz in Saint-Imier, Switzerland.
• Development: Longines is renowned for its technical innovation, having developed the first chronograph movement in 1878. It's one of the oldest watchmaking companies in continuous operation.

Annual Revenue

• Financials: As a subsidiary of the Swatch Group, Longines contributes to the group's overall revenue. Specific annual revenue figures for Longines alone are not typically disclosed but the brand is a significant player in the global watch market.

Curiosities

• World Records and Innovation: Longines holds the oldest valid trademark in the International Register of the World Intellectual Property Organization. It was also the first to introduce an automated timekeeping and scoring system at the 1964 Winter Olympics.
• Historical Models: The Lindbergh Hour Angle Watch and the Weems Second-Setting Watch are historically significant models linked to aviation pioneers.

Watch Models

• Iconic Collections: The brand's popular collections include the Longines Master Collection, the Heritage Collection, and the HydroConquest.
• Design Ethos: Longines is known for combining traditional craftsmanship with sophisticated technology, resulting in elegant and reliable timepieces.

Waiting List

• Product Availability: Longines, while popular, typically does not have as extensive waiting lists for its models as some ultra-premium luxury watch brands.

After-Sale Service

• Customer Support: Longines offers comprehensive after-sales services, including maintenance, repairs, and personalization.
• Warranty Policies: The brand provides a warranty for its watches, ensuring customer satisfaction and long-term service.

Sponsorship

• Sports and Cultural Events: Longines has a strong association with sports, especially equestrian sports, gymnastics, alpine skiing, and tennis. The brand is also involved in supporting various cultural events.

Future Projects

• Innovation and Expansion: Continued focus on technological advancements in watchmaking and expanding its global market presence.
• Sustainability Goals: Longines, like other major brands, is likely to increasingly focus on sustainable manufacturing practices and eco-friendly initiatives.

Conclusion

Longines combines a rich heritage with contemporary watchmaking techniques, offering elegant and precise timepieces. Its commitment to tradition, innovation, and sports sponsorship has made it a respected name in the world of horology, appealing to a wide range of watch enthusiasts around the globe.